4 best practices for a successful company car-sharing scheme

Car-sharing, not to be confused with car-pooling, is an innovative and sustainable approach to vehicle use that can be extremely beneficial to companies. This encourages better use of resources, reduces costs and supports the company’s sustainability initiatives. However, the success of a car-sharing system depends heavily on the efficiency of its initial set-up.

To this end, it’s crucial to establish an effective car-sharing policy from the outset, ensuring that it meets the company’s needs and encourages user adoption. This article will explore 4 best practices for setting up a successful car-sharing system in your company.

Definition of carsharing and its importance

Car-sharing is a system where several individuals have access to a fleet of vehicles, often managed via a digital platform. This model of vehicle use offers considerable advantages, both environmentally and professionally.

Carsharing’s environmental impact

Carsharing helps reduce greenhouse gas emissions by minimizing the number of vehicles on the road. This means less air pollution and less need for parking spaces, contributing to a healthier, more sustainable urban environment.

Car-sharing and professional efficiency

From a business point of view, car-sharing encourages more efficient use of resources. It reduces the costs associated with managing and maintaining a large fleet of vehicles. What’s more, it offers greater flexibility and accessibility for employees, which can help improve job satisfaction and productivity.

4 best practices for a successful car-sharing system in your company

An effective car-sharing system within a company can foster collaboration, reduce pollution and deliver significant savings on transport costs. The importance of such an initiative cannot be underestimated, particularly at a time when sustainability and efficiency have become top priorities for organizations.

Here are 4 practices to integrate into your organization for effective car-sharing.

1 – Establish clear rules and train users

To set up an effective car-sharing system, it’s essential to establish clear rules that all employees can understand. These rules may concern vehicle availability times, terms of use, pick-up and return points, possible costs, etc. Typically, these details are managed automatically by a digital car-sharing platform with 2 interfaces: one for the corporate fleet manager, and one for the users. It is essential to provide training for each of these audiences. A good partner for carsharing solutions typically has ready-to-use training modules.

2- Promoting communication

A good carsharing system relies on effective communication. Encourage employees to use dedicated internal communication platforms to organize their journeys, exchange information, ask questions and resolve any problems.

3 – Offer incentives

To encourage the adoption of car-sharing in the workplace, consider offering incentives. This could take the form of tax benefits, reserved parking spaces, or even rewards for employees who participate in the program.

4 – Evaluate and adjust regularly

Finally, make sure you regularly evaluate the effectiveness of your car-sharing system and make any necessary adjustments. This may involve soliciting employee feedback, reviewing usage data and identifying areas for improvement. You can call on service providers for audits or assessment sessions for your system and the fleet concerned.

Company car-sharing success stories

Several companies have successfully set up car-sharing programs, proving that implementing such initiatives can lead to beneficial results.

For example, Ornikar, a French driving school, reports better utilization of its vehicle fleet, greater economic efficiency and high user satisfaction.